Secret Watch Store
Overlooked watches from around the world
What a design from Christian Dior! The bracelet alone is engineering prowess that has long been abandoned for simple leather straps. A very unique yet iconic design. Simply underappreciated. Vintage in very good condition. 6" max wrist size. In proper working order.
This was the golden age of Seiko. Their most creative era, and an especially exceptional time for their dress watches. This model in particular is one of their greatest feats. A simple yet masterful design colored in a gorgeous patina. One of the best kept secrets in watches today. Would look more at home in a museum. 7mm max wrist size.
No one knows this exists, yet what an absolutely fantastic model from Seiko! Completely unique integrated bracelet design with an elegant two tone aesthetic and in near mint condition. This completely bespoke design was apparently produced in tiny volume. Dress watches don't get much better than this. 7.1” max wrist size. In proper working order.
The golden age of Baume & Mercier. A superb completely unique design that is lost to obscurity, despite this design outdoing almost everything today. 32mm. 6.4" max wrist size (unisex). In proper working order.
A very special watch from Universal Geneve. One of the best designs ever to come out from this historic swiss watchmaker. Criminally underappreciated, perhaps because they are not very common. The Country Club is simply stunning. Proper running order. 34mm. 7" max wrist size (unisex).
Underrated integrated mesh bracelet from the golden age of Seiko dress watch design. They don't make them like they used to. Effortlessly cool and timeless. 6,5" max wrist size (fits unisex). In proper working order.
The Universal Geneve Country Club is potentially the most underrated Swiss watch design you'll ever come across. Holds its own with the best Gerald Genta integrated designs and is totally unique. This is the ladies size. 6.35" max wrist size. In proper working order. Absolutely phenomenal.
A truly magical patina. From the golden age of Seiko dress watches, there simply aren’t many out there this beautiful. Looks like it belongs in a museum. Underrated is an understatement. 6.5” max wrist size. Fits unisex. In proper working order.
Incredible design from arguably the most underrated vintage watch brand of all time - Seiko's premier line Credor. Fantastic condition with a beautiful subtle patina on the bezel. Fits unisex (wears larger). 6.8" max wrist size. In proper working order.
The Gerald Genta Safari is exceptionally rare and of the most affordable Gerald Genta designs one can find. Underappreciated and in near mint condition. In good working order. 34mm.
Extremely rare Universal Geneve with original tag. Mint condition/no wear. Easily one of the greatest women's watch designs Universal ever did. Still a very underappreciated brand. In good working order.
Very underrated vintage Givenchy. Likely one of their best designs. Classic and timeless. Size is fairly unisex as it's not a very small watch, similar size as a classic Cartier tank. Original strap.
Absolutely stunning vintage Balenciaga with original tags. Near mint in proper working order. 7.1" max wrist size - sized for mens or unisex.
Gorgeous vintage Bulova. A rare gem that punches far above its weight. More jewelry than watch. 6.4" max wrist size/33mm (fits unisex). In proper working order.
Beautiful timeless design from Chaumet. A rare gem and hard to come by one in such fantastic condition. Mens/unisex. In proper working order.
Vintage Givenchy has a few very good designs. This watch is one of the best I've found from this historic designer. Great condition and in proper working order.
Stunning vintage Bulova in a rare gold finishing. Very good condition. New leather strap. In proper working order.
Extremely rare Universal Geneve. Near mint. Easily one of the greatest women's watch designs Universal ever did. Still a very underappreciated brand. In good working order.
Fantastic vintage Swiss design from Tissot. The bracelet is beautifully integrated, like wearing a piece of jewelry and designed to accomodate mostly any wrist size. Everything is well proportioned in this very unique design. Quite comfortable as well. Manual mechanical movement in proper working order.
This design from the famed Dunhill features a superb and unique fully integrated bracelet with a classic dial. The rare amber dial and silver are one of the most complimentary contrasts I've seen on a watch, ever. 34mm. 7" max wrist size (unisex). In proper working order.
Very hard to find absolutely stunning and unique vintage Universal Geneve. In good working order. 23mm. 6.5" max wrist size.
Beautiful deep navy blue dial. One of the best blues I've ever seen on a watch. Pictures don't do justice. Mint/near mint condition. Proper working order. Includes papers.
In the watch world, value is something that either looks arbitrary or mysterious to most. A watch can easily sell for 100 times the price of another watch that cost the same to produce.
Marketing and storytelling are the fundamental drivers of the value in watches, luxury items, and indeed is a large and fundamental part of life.
Secret Watch Store is dedicated to telling new stories by uncovering great designs of the past. Watches that deserve more acclaim but have simply vanished into rarity or obscurity. Superior designs and at a fraction of the cost of products that rely on advertising to sell to us. I find the value, designs and secrets here to be tremendous.